What is Brand Identity Design? The Benefits of Branding Your Business

Brand Identity Design can be described as the visual appearance of your brand. In this new article we explore some fundamental points to take advantage of branding your business.
what is brand identity design? the benefits of branding your business

What are the benefits of branding your business?

First, creating a brand for your business means creating lasting relationships between you and the brand, but also between you and your customers and between the business and your customers! 

How can you brand your business? To do this, you will need to know what brand identity design is. In this regard, I have written this article that will help you a lot.

Let's get started!

Table of Contents

What is Brand Identity Design?

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Brand Identity Design can be described as the visual appearance of your brand. That consists of various elements, such as logo, corporate fonts, colors, imagery, and many more. 

All of these components should be armonized, so the result is a consistent appearance for all sorts of your communication materials – from your logo to your door sign to your Instagram feed.

The use of a consistent identity design system helps other people to build an emotional relationship with you and your business.

When you are about to create your own Brand Identity, you need to take into account many visual (and even non-visual) elements that will be fundamental for your presentation to the world. Here is a list of things you need to keep in mind when creating your Brand Identity:

  • Logo
  • Colours
  • Fonts
  • Social presence
  • Tone of voice
  • and more…


Brand Identity Design is the sum of all these elements and it is thanks to them that you can create a brand that will become memorable, with which you can relate to your customers, your audience, other companies and that, little by little, will become recognizable and easily traceable to you and your values.

Strengthen your Brand

A professional Brand Identity Design makes your business and your services a lot more credible. You can use this credibility to calculate an higher value for your services and products.

This is a very important factor. The potential customer learns about your services and products from the outside, so the “how” you present yourself is vital to receive new customers and to get a higher reward.

If you succeed in creating an effective Brand Identity, you will certainly be able to work profitably on your pricing, increasing the value you offer your customers through a high level image for yourself and your brand.

What is the end result of all this? That you will be able to have more satisfactions also in economic terms and you will be able to rise on the scale of the experience, showing yourself as a brand of level, which (obviously) also asks for a higher remuneration, for the quality of the services offered.

All this thanks to the ability you have to understand what brand identity design is and how to make the most of its potential.

Show Professionalism

generate new ideas for your designs
Photo by Headway on Unsplash

A consistent brand communicates seriousness and professionalism. Everyone who comes into contact with you will be able to see that you care about your business.

And if you put so much effort into your business, then your ideal client will be even more interested in working with you because they will feel that you are the right person to do the same with their business.

Giving importance to your brand identity means showing the public that you develop all the smallest details of your business in detail.

Gain Recognition Value

If you constantly use your Brand Identity Design, it will be much easier for you to become memorable. What does this mean? It means that you are showing your dream customer that your business is worth considering.

Being memorable is always a vital point for all businesses, as with new technologies it has become increasingly difficult to stay in the minds of your customers or visitors.

An example: try to imagine your brand on social networks. As you may already know, the attention that is paid to a post published on social networks (within a vast ocean of other posts published by other companies) is of a threshold ranging from 1-3 seconds!

What do you think a customer might remember from your post? That’s right, just a few simple elements, such as the message you conveyed, the colors that represent you, the particular font you chose… and your logo!

You won’t have much else that can be remembered by a client who has only seen you “in passing”, so through the study of a strong brand identity, you can stay in the mind of your ideal client even with a simple social media post.

Save Time & Costs

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Not everyone working in the creative industry has to be Graphic Designers. If you are working as a photographer, you are probably not very familiar with graphic design.

So make sure you have some design guidelines for your brand when working with designers. You can show them exactly how a medium should looks like, so you can avoid unnecessary correction later on.

Saving time and money is always a key factor for all businesses, in this case you can do it by automating certain processes.

One of the processes you can automate is the definition of your brand guidelines, through a brand identity design manual. In this way you can provide your brand guidelines and avoid wasting time and money.

So what is the reason for this waste of time and money? In this case they are due to the misunderstanding between you and the designer (in case you are not your own designer) because you have not defined exhaustively what these guidelines are.

But even if you are a designer, it is good that your brand has well-defined guidelines. Just imagine the moment when you want to scale your business, taking people to work for you: they should already have these basic guidelines to continue the design work on your brand!

If you need help with Design and Marketing tools, we’ve got you covered! Visit the page with our list of Top Freelance Design Tools


An attractive brand identity design brings some distinct advantages to your business, so it should never be underestimated, and you should always try to get the most out of it.

Good branding is not a nice-to-have, but a real success factor and competitive advantage. So do not live your branding and how others think about you and your business to chance.

Create a clear, strong brand identity that supports you!

I hope this article helped you! If you want to get in touch with our staff, write us a DM and follow us on Instagram.

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Alessio Marchetti

Alessio Marchetti

Founder of Desircle Co. I'm a passionate marketer and CrossFit addict. I founded this brand in 2016 to get out of the 9-5 job trap and started sharing what I learn on the way in this blog and through social media.

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