You might have heard of personal brands many times in your daily life. Right? I guess you have also seen people blowing up their brand in just a matter of a couple months. For those who haven’t heard this term ‘Personal brand’ not even once in life, this is for you. Keep reading to find out how you can humanize your brand.
What is a Personal Brand?
According to Wikipedia, “Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”
In this time, people want to do business with people they know like, trust, and appreciate them.
No matter how revolutionary the technology has become, people will never buy from you unless they feel emotionally or personally connected with you. Some of you might question me, “Do you mean people don’t trust businesses anymore?” No.
Because even businesses can personalize their brand to make their customers feel emotionally attached to them.
Companies like Tesla, Microsoft, and Apple are winning in the market for a very long time because they know what they are doing. They have personalized their brand so well that everyone would fall for their products.
So, I will show you exactly how you can personalize your brand like these famous renowned brands. Let’s get started
Talk like a human
These days people don’t fall for your product just because of your polite robotic language. Time has changed and people have changed too along with time. In this developed world, we have lost the human touch.
People have turned out into a robot. If you have ever noticed, you know that a salesperson, a bookseller, a shopkeeper everyone talks to you like a robot.
The days are gone when brands used to be built on polite speaking and professionalism look. This tactic is no longer going to work. Now, you have to focus on nurturing relationships and developing trust to actually build a brand and to sell products.
Human interaction has been so rare and remarkably nothing gains more attention than taking your time for other people and making genuine relationships with people. This is why you need to treat a customer like your friend and look forward to building interaction with them.
The words we say, the skills and credentials we bring, and how experience makes people trust us. Nowadays, as most of the business relationships are online only, people look for expertise as trust.
In an offline world, people tend to believe in word of mouth but in an online world, they only believe what they see.
You need to prove yourself as an expert and trustworthy person to do business with people online. So, here’s how you can do it: share previous work, share what your customers say about you (testimonials / feedback), and manage consistent brand voice and personality (color palette, writing tone, brand statement).
Show up consistently
You might have heard the saying “Out of sight, Out of mind.” This is exactly what happens when you lose consistency. If you want to be perceived as an authorized a trustworthy business, you have to look after your following things: Your content – Is it valuable?
Is it helping, educating, and entertaining your audience in any way? Engagement – Are you consistently interacting with your audience? Personal interaction – Are you replying to messages?
Be the face of your brand
You don’t have to hide behind the camera like any other business person. Show your face and start interacting with your potential customers through your social media channels. The very successful tech mogul Elon
Musk does the same thing and leaves no chances of winning the customer’s heart. Elon Musk is a very controversial person and he knows how to be in the spotlight when it’s time of product launch.
You may be wondering “Should I also create a controversy to make my product sell or build a successful brand?” Absolutely not. You can simply be the face of your brand by using social media sitting on the couch at your home. HOW?
Show behind the scenes of your life because people like to know what’s happening in someone’s life.
Start utilizing social media platform features like going live, sharing stories. I swear these features are going to be your best friend once you get used to them.
- Talk like a human with your customers and you’ll have much better connections
- Build trust by proving yourself and your expertise
- Be consistent and engage with your audience
- Be the face of your brand because it’s yours
The ways and strategies are countless. It’s just a matter of setting standards and starting to implement them. I know it’s tough but it’s not impossible.
Humanizing a brand is the only way you can make people feel connected to your brand. And, I hope these tips would really be of your use. Thanks a ton for reading.
What do you think of these strategies? Leave a comment below!
For similar tips, read our blog post about branding in 2020!