Press CMD+D to bookmark this page

Share on facebook
Share on twitter
Share on whatsapp
Share on telegram

The Brand Gap

The Brand Gap is the first book to present a unified theory of brand building. While most books on branding lean towards a strategic or creative approach, this book shows how both ways of thinking can come together to produce a “charismatic brand” – a brand that customers feel is essential to their lives. In two hours of entertaining reading you will learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

The Brand Gap is one of those books super recommended by our team here at Desircle, a book that has infinite value and will open the door to the amazing world of brand identity.

Related Products

notion

Notion

Notion is an all-in-one project and task management tool perfect for any creative business. With

logo the reference guide to symbols and logotypes

Logo

Logo: the reference guide to symbols and logotypes by Micheal Evamy is a book of

gradienta gradient tool

Gradienta

Gradienta is a totally open-source tool that offers a wide range of multicoloured CSS gradients

medium

Medium

Medium is an open platform where you can find many blogs on a wide range

fontspark

FontSpark

FontSpark is a tool that allows you to find the right and best font for

cliply

Cliply

Cliply is a website where you can download royalty-free GIFs, GIF Icons and Animated ClipArt

bonsai

Bonsai

Bonsai is an all-in-one product suite with smart automation that lets you focus on your

uxcel courses

Uxcel

Uxcel is one of the world’s best platforms for learning UX/UI design. Through the creation