Primal Branding Primal Branding is a book that primarily helps companies merge their mission, vision, values and purpose into a single narrative.
What are the main aspects of Primal Branding?
The research of the author revealed seven definable assets that together build the belief system behind every successful brand, be it a product, a service, a city, a personality, a social cause or a movement.
In this book, the author explores seven components, which he also calls the ‘primordial code’, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.
These techniques work for everyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products.
This book presents a world of new possibilities for marketers of all types and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
A highly recommended book by our Desircle team for anyone who wants to get to grips with the world of branding and study it in more depth!