Press CMD+D to bookmark this page

Share on facebook
Share on twitter
Share on whatsapp
Share on telegram

Primal Branding

Primal Branding Primal Branding is a book that primarily helps companies merge their mission, vision, values and purpose into a single narrative.


What are the main aspects of Primal Branding?


The research of the author revealed seven definable assets that together build the belief system behind every successful brand, be it a product, a service, a city, a personality, a social cause or a movement.

In this book, the author explores seven components, which he also calls the ‘primordial code’, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.

These techniques work for everyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products.

This book presents a world of new possibilities for marketers of all types and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

A highly recommended book by our Desircle team for anyone who wants to get to grips with the world of branding and study it in more depth!

Related Products



Notion is an all-in-one project and task management tool perfect for any creative business. With

logo the reference guide to symbols and logotypes


Logo: the reference guide to symbols and logotypes by Micheal Evamy is a book of

gradienta gradient tool


Gradienta is a totally open-source tool that offers a wide range of multicoloured CSS gradients



Medium is an open platform where you can find many blogs on a wide range



FontSpark is a tool that allows you to find the right and best font for



Cliply is a website where you can download royalty-free GIFs, GIF Icons and Animated ClipArt



Bonsai is an all-in-one product suite with smart automation that lets you focus on your

uxcel courses


Uxcel is one of the world’s best platforms for learning UX/UI design. Through the creation