Press CMD+D to bookmark this page

Share on facebook
Share on twitter
Share on whatsapp
Share on telegram

Logo Modernism

Logo Modernism is a book about modernist aesthetics in architecture, art and product design, familiar to many people with a penchant for creativity.

In lofty glass structures or minimalist canvases we recognise an era of technological progress that affirmed the power of man to shape the environment, breaking radically with the conventions and constraints of the past.

Less well known but no less fascinating is the distillation of Modernism into logo design. By creating visual concepts with clean lines, graphic designers aspired to move away from the mystique they identified with commercial art and balance an increasingly complex world with clarity of line.

This publication brings together some 6000 registered trademarks, concentrated in the period 1940-1980, to examine how modernist attitudes and imperatives gave rise to corporate identity. Ranging from publishing groups to retail giants, from airlines to art galleries, this extensive review of logos is organised into three chapters according to design type: ‘Geometric’, ‘Effect’ and ‘Typographic’.

Related Products



Notion is an all-in-one project and task management tool perfect for any creative business. With

logo the reference guide to symbols and logotypes


Logo: the reference guide to symbols and logotypes by Micheal Evamy is a book of

gradienta gradient tool


Gradienta is a totally open-source tool that offers a wide range of multicoloured CSS gradients



Medium is an open platform where you can find many blogs on a wide range



FontSpark is a tool that allows you to find the right and best font for



Cliply is a website where you can download royalty-free GIFs, GIF Icons and Animated ClipArt



Bonsai is an all-in-one product suite with smart automation that lets you focus on your

uxcel courses


Uxcel is one of the world’s best platforms for learning UX/UI design. Through the creation