Logo Design Love is a book by David Airey that contains case studies, sketches, logos, tips for working with clients, insider stories and practical information on getting the job done and doing it well.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from famous designers. In the process, he reveals how designers create effective briefs, generate ideas, get paid for their work and collaborate with clients.
Logo Design Love is a book that not only shares his personal experiences of working on identity projects – including sketches and the final results of his successful designs – but also uses the work of many famous designers such as Paula Scher, who designed logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as the work of leading design firms, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many others.
What’s inside Logo Design Love?
In Logo Design Love, you’ll learn:
• best practices for extending a logo into a complete brand identity system
• why one logo is more effective than another
• how to create your own iconic designs
• what distinguishes some designers from others
• 31 practical design tips for creating logos that last
Are you interested in other design books? Read our article about the 8 best design books every graphic designer should read
In our opinion, this is one book on the subject of Logos that you cannot miss!